Last updated: September 2 2026
As customers demand more transparency, self-service pricing calculators have moved from 'nice-to-have' to essential. But with so many options—from DIY plugins to global SaaS platforms—how do you choose the right one for your business?
TargaCalc and Leading Alternatives
Besides TargaCalc, there are several well established producers of pricing calculators spread across the US, India, Europe, and elsewhere, and each offering their own level of service, features and benefits for clients with different requirements.
Some, such as PriceBuilder and BuilderExpert offer pricing calculators which are designed specifically for trades in the construction industry, or homeowners needing cost estimates.
Another well established company is Involve.me which offers a subscription based service which, at time of writing, ranged from $19 to $195 per month.
WordPress plug-in options, such as the Stylish Cost Calculator and the Cost Calculator Builder can provide users with the means to produce instant quotes, and then of course there are TargaCalc’s professionally built fixed price and bespoke pricing calculators.
A quick snapshot of the above options:
Amongst the range of options provided by other companies as described above:
- some are more geared towards construction industry;
- some are standalone apps which not suitable to be added to an existing website with brand coordination;
- some have been designed specifically to be added as plug-ins to WordPress;
- many of them are subscription or based;
- some offer bespoke development services which are beyond the reach of many small to medium size businesses;
- some of them are limited in their ability to handle complex pricing models, compound calculations, surcharges, discounting, minimum pricing levels, price caps, etc.
Cost of ownership
Below is a simple table showing how the cost of a TargaCalc pricing calculator can compare to a typical subscription based option, including the time you're likely to have to invest to get it off the ground.
Simple calculators are cheap. Accurate calculators are valuable.
Where TargaCalc Stands Out
If your pricing is simple, a DIY calculator may be enough. But if your pricing needs to reflect real-world conditions accurately, that's what we build.
TargaCalc's best-fit customer isn't a business that wants a calculator
but a business with variable pricing, high average order value, frequent quoting, and pricing that can be influenced by distance, access, frequency, combinations, price caps, minimum pricing, finance terms, etc.
Pricing confidence made simple
Here's a summary of some of what you can expect from TargaCalc pricing calculators:
- TargaCalc pricing calculators have been designed to be seamlessly added to most websites, regardless of whether the website is completely bespoke, or built on a platform such as WordPress. They’re not only capable of handling complex pricing logic, but are also capable of being styled to seamlessly match the look and feel of your website.
- TargaCalc cost calculators are available in a range of tiered fixed price and bespoke options, all of which are configured to exactly accommodate you own pricing structure, and also factor in things such as distance, frequency, access, etc., which may influence the final price.
- TargaCalc cost calculators are not confined to a specific industry, but neither are they generic. Regardless of which sector you operate in, we can design and build pricing calculator specifically for your business.
- Whilst some of TargaCalc’s competitors are geared more towards lead generation, some lean towards website visitors generating estimates based on their selections, and others are intended for internal quoting or estimating, TargaCalc covers all of those requirements.
- Customers can email quotes or estimates to themselves at the click of a button, and the business also receives the email so it can be followed up on.
- Employees or sales teams can use TargaCalc’s “Sales Assist" pricing calculator options can even be configured to display advisory information modals, and prompts to help staff overcome objections or offer upsells.
- Our pricing calculators can also provide optional split payment plans based on the specific quote which has been generated, allowing your potential customers easy payment options, with or without interest.
FAQs: Your Questions Answered
We do our best to anticipate and answer most of your questions up front.
Simply click below to expand the FAQs section, and if you can't find the answers you're looking for, please get in touch.
View FAQs
Competitors and Alternatives
Is TargaCalc the same as Quotient?
No. There is a distinct difference between TargaCalc and Quotient.
Quotient is a leading quote management tool which allows businesses to produce, send and track quotes.
Quotient’s purpose, is not to calculate the quote based on the customers specific criteria, quantities, size, volume, etc., whereas TargaCalc has been specifically designed to handle such calculations.
Who are the leading providers of pricing calculators for websites?
Besides TargaCalc, there are several well established producers of pricing calculators spread across the US, India, Europe, and elsewhere, each offering their own level of service, features and benefits for clients with different requirements.
These include PriceBuilder, BuilderExpert, Involve.me, Stylish Cost Calculator, Cost Calculator Builder and of course TargaCalc by TargaCalc
Why do prices vary so much?
Some of the simpler pricing calculators have been built as a generic option to allow businesses with simple pricing models to produce quotes or estimates. Usually they’re as simple as being able to select quantities of items A, B and C at predetermined costs, and the calculator will add them up for you.
But when you need to factor in things such as minimum charges, pricing caps, discounted (or combined) rates on multiple selections, information overlays, cost breakdowns, split payment plans, advisory messages, customisation to fit within your website you can begin to understand why the cost of producing pricing calculator can vary significantly.
Location, distance, access, frequency, and other things which are unique to your business, might also impact the price, and you could also factor in staff or sales team tools, including upsell prompts, objection handling, and other bespoke features.
Benefits and Features
What does a pricing calculator actually do?
A pricing calculator (also commonly referred to as a quote calculator, cost estimator, or quote generator) is an interactive tool which allows potential customer to produce instant quotes or estimates based on their specific requirements.
A good pricing calculator should be able to be either designed or configured to represent the specific pricing model (or pricing methods) of that specific business, and provide potential customers with a sufficient range of options to allow them to select combinations of quantities, sizes, lengths, and other variants to meet their needs.
Some pricing calculators, including those which TargaCalc develops, can also provide cost breakdowns, split payment options, dynamic messaging, etc., and also allow the customer to email the quote to themselves as well as to the business.
What kind of features can be included in a quote calculator?
Online quote calculators can be useful for many types of businesses. They can provide customers with the means to select items, services, sizes, quantities, etc., and then calculate a final price based on the values you provide.
Some quote calculators, like those from TargaCalc, can also allow the customer to email the quote to themselves, and provide you with a copy of that quote too. This can make them great for lead generation.
What are the benefits of having a custom quote calculator?
Apart from them being able to provide instant quotes for your customers 24/7, an online quote calculator can promote trust, and also promote other services which potential customers hadn't realised you offer.
It could also save you time and effort through not having to wasting time chasing leads that go nowhere. Your online price calculator can reduce that burden by doing the qualifying for you, allowing you to free up time to focus on doing what you do best and deliver a great service.
You can also track who generated each quote, enabling you to follow up as a warm lead.
What features can a quote calculator include?
Online quote calculators can be useful for many types of businesses. They can provide customers with the means to select items, services, sizes, quantities, etc., and then calculate a final price based on the values you provide.
Some quote calculators, like those from TargaCalc, can also allow the customer to email the quote to themselves, and provide you with a copy of that quote too. This can make them great for lead generation.
How can a quote calculator improve conversions?
If you consider that a high proportion of website visitors want to know how much this thing, product or service will cost, and also what that price includes, it makes sense to help them to quickly and easily find those answers.
This is especially important for potential customers who want to find those answers there and then, so they can make an informed decision without having to pick up the phone during office hours to speak with a sales person.
Without a quote calculator or price estimator on your website, that potential customer might decide to move on and find someone who is prepared to help them to determine the cost. Trust plays a very important role in this process.
Are pricing calculators for customers, sales teams or both?
Pricing calculators are suitable for both customers and sales teams. But they can be even more flexible if the calculator has been designed to recognise whether it is being used by a potential customer or a member of your team.
This dynamic distinction between customers and employees can enable the calculator to display specific options, such as the name of the employee who is providing the quote, or different options or methods of selection which are considered to be more appropriate for the type of user.
But these distinctions between customers and sales teams is only possible if the pricing calculator has been designed in that way. TargaCalc will always provide that option, and can produce pricing calculators specifically to the requirements of your business.
Does TargaCalc use AI for its pricing calculators?
No. TargaCalc uses traditional coding to carry out calculations based not only on what the user selects, but on the specific criteria and pricing models of each specific business.
Using AI might provide a quicker solution which is easier to implement, but previous experience with AI chatbots, and how AI suddenly started to change prices, currencies and package contents was very concerning. It was also potential costly and damaging to the reputation of the business, and user experience.
Therefore, for your peace of mind and ours, TargaCalc is sticking with its decision to remain in full control of structure of its pricing calculators, the formulas which are used, the calculations which are generated, and how they’re presented.
TargaCalc founder Daron Harvey is now in his 30th year of professional web application development, including 21 years in the development and management of the Hertz multilingual global e-commerce platform, and 7 years overseeing pricing transparency.
Daron Harvey, founder of TargaCalc, is now in his 30th year of professional web application development, management and pricing transparency.






